Piaggio

Piaggio is an Italian vehicle group founded in 1884 in Genoa, headquartered in Pontedera, Tuscany. It is the largest European scooter manufacturer globally and the parent company of well-known brands including Vespa, Moto Guzzi, Aprilia, and Derbi. Under its own Piaggio name, the company produces practical, affordable scooters such as the Liberty, Medley, Beverly, and Zip. The focus is on urban and suburban mobility: accessible, low-maintenance, and suited for everyday commuting.

In the Netherlands, Piaggio is a familiar choice for riders seeking a functional and dependable scooter without high purchase costs. The dealer network is well spread nationally through authorised Piaggio/Vespa dealers, making servicing and parts readily available. The typical Dutch Piaggio buyer is a city commuter or student who prioritises ease of use and economy over riding thrills. The brand sits in the practical segment, below Kymco and Sym on price, but benefits from the reliability reputation of the wider Piaggio Group.