QJMotor

QJMotor is a Chinese motorcycle brand from Qianjiang Motor, a subsidiary of Geely Group. Founded in 1985 in Wenling, Zhejiang province, the company started with lightweight motorcycles and scooters for the Chinese domestic market. QJMotor is also the parent company of the Italian brand Benelli. The current lineup is broad: the SRK series (naked street bikes from 125cc to 1000cc), the SRT series (adventure tourers) and the Fort series (retro roadsters). The SRK 600 is the most popular model outside China and combines a 600cc three-cylinder engine with a competitive price-to-performance ratio.

In the Netherlands, QJMotor is available through a handful of importers and Benelli dealers, but the network remains limited. Brand awareness is slowly growing thanks to affordable entry models and capable mid-range bikes. The target audience consists of budget-conscious riders looking for more engine size or features than Japanese or European competitors offer at the same price. Maintenance is relatively affordable, but parts availability through Dutch dealers can be inconsistent. Used inventory is limited but growing.